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Now you can choose how you view your memories. That's because the new Canon Digital Video cameras allow you to take photos or videos on the same … Read More
Now you can choose how you view your memories. That's because the new Canon Digital Video cameras allow you to take photos or videos on the same camera. Read Less
Published:
Canon - Hell Child
Leo Burnett, Sydney


This commercial was created while I was working at Leo Burnett, Sydney.
 
The team at Canon asked us to promote the digital videoquality of their new video cameras thanks to their state-of-the-art DigicProcessor Technology.
 
The quality of the image is so great that you can use stillpictures from video footage.
 
So our concept was to film a little boy and then you canchoose how you want to remember him through video footage or a still shot.