Add to Collection
About

About

Canon EOS Photochains -Transforming photography from something people traditionally do on their own, into a social community
Published:
Canon EOS - Photochains
Challenge
Solution
It is still growing as its own social media platform. In 2010 Photochains was one of the most awarded ideas globally: including 6 Canne awards, including Grand Prix Media: Best use of social media. Canon EOS rose to record market share in Australia (2009/2010). Creating a newdialogue between the photographic community and the brand.
Channel