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A series of copy-based prints for Cannes Young Lions '13.
Published:
 
 
 
Buglaria, 2013; Qualifier Entry
 
 
A series of copy-driven prints we made for this year's Young Lions local qualifier.
 
We had 24 hours to advertise the decennial Business Leader's Olympics, a sport event, organised by the BFBL (Bulgarian Forum of Business Leaders) - organisation comprised
of top business managers and other influential people with the goal of advocating ethical
business practices.
 
 
We tried to escape from top-of-mind ideas that merge visually business and sports
and provide a witty and bold series of prints in the spirit of the iconic Economist print ads.