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Campaign designed for Canica, an institution that helps kids with cancer. The campaign consists in supporters of cancer bet their hair to their f… Read More
Campaign designed for Canica, an institution that helps kids with cancer. The campaign consists in supporters of cancer bet their hair to their friends and family in order to raise money and help children with cancer. Read Less
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Based on the idea of grass. 
Canica is a foundation to help children with cancer, they have an annual campaign in different cities, where people bet their own hair to family and friends to raise money for children with cancer. 
Inspired in grass, associating cutting lawn to cutting hair, as well as the idea of grass that it grows, and if it's cut it regrows, I did an illustration of a kid with cancer that is cutting the hair of a friend, who is supportive to the cause.
Poster
Flyer
Information leaflet outside
Information leaflet inside