As "Ir" magazine approached its first anniversary, we had 2 goals - create celebration for the existing readers and grab the attention of the new ones.
So we created an experience called “Candle Blowout”.
It used 4 different channels - Digital, Retail, Print and Event.
How did it work out - please see the video!
Making off teaser, in Latvian
Client: Ir magazine
Creative Director: Voldemars Dudums
Art Director: Voldemārs Dūdums / Laura Lorence
Developer: Andris Ludriks
Electronics: Kaspars Ērgis
Stage: Henrijs Deičmanis
2012 Latvian Art Directors Club Adwards, Silver
2011 Golden Hammer. Silver