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About

About

Phygital expierence
Published:
As "Ir" magazine approached its first anniversary, we had 2 goals - create celebration for the existing readers and grab the attention of the new ones. 
So we created an experience called “Candle Blowout”. 

It used 4 different channels - Digital, Retail, Print and Event. 

How did it work out - please see the video!
Making off teaser, in Latvian
Credits 
Client: Ir magazine
Creative Director: Voldemars Dudums
Art Director: Voldemārs Dūdums / Laura Lorence
Developer: Andris Ludriks
Electronics: Kaspars Ērgis
Stage: Henrijs Deičmanis

Awards: 
2012 Latvian Art Directors Club Adwards, Silver 
2011 Golden Hammer. Silver