Cancer Chancer UK

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  • Cancer Chancer.
    Raising awareness of Bowel, Breast and Lung cancer.
  • To encourage patient presentation a GP was introduced into the campaign.
  • With a reassuring bedside manner, we positioned the GP as caring and supportive.
  • Outdoor media campaign.
  • Social media strategy aimed at the influencers of the target audience.
  • Campaign website allowed you to send a personal message to a loved one.