Canadian Red Cross – Haiti
1008
31
4
Add to Collection
About

About

At the time we were planning this campaign, we knew that Haiti’s time in the media spotlight was up. One month after the earthquake, February 13,… Read More
At the time we were planning this campaign, we knew that Haiti’s time in the media spotlight was up. One month after the earthquake, February 13, 2010, the Vancouver Winter Olympics would become the star, leaving Haiti forgotten. Aware that the most-watched event of the Olympics would be the Opening Ceremony, we created a campaign that would ride the wave of the event and remind Canadians not to forget Haiti. The campaign was deployed on television, in print and on the Web. Read Less
Published:
At the time we were planning this campaign, we knew that Haiti’s time in the media spotlight was up. 
 
One month after the earthquake, February 13, 2010, the Vancouver Winter Olympics would become the star, leaving Haiti forgotten. Aware that the most-watched event of the Olympics would be the Opening Ceremony, we created a campaign that would ride the wave of the event and remind Canadians not to forget Haiti.
 
The campaign was deployed on television, in print and on the Web.
Film - Today
Film - ThankYou
Campaign Case Video
Details