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The challenge was to create a new logo and visual language that best reflected the new positioning of CWOF: The organization that fuels national … Read More
The challenge was to create a new logo and visual language that best reflected the new positioning of CWOF: The organization that fuels national pride by celebrating the outstanding achievements of Canadian cultural icons. The concept behind the logo (five overlapping maple leaves forming a singular star) is inspired by the bond of Canadian pride that we all share. Read Less
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Established in 1998, Canada’s Walk of Fame aims to educate,inform, and inspire through the permanent celebration of achievements in Canadian music, sport, film and television as well as the literary, visual and performing arts, and science and innovation. 

The challenge for this project was to create a new logo and visual language that best reflected the new positioning of Canada's Walk of Fame: The organization that fuels national pride by celebrating the outstanding achievements of Canadian cultural icons. The concept behind the logo (five overlapping maple leaves forming a singular star) is inspired by the bond of Canadian pride that we all share.