Pops is based on an iconic road sign which identifies a warning for something that is coming. It was the perfect answer as a brand shape for an on-the-go snacking product. The vibrant yellow color combined with the shape size and bold black typeface guarantees maximum shelf impact. In addition a chicken icon is introduced to give the packaging a touch of humor while simultaneously identifying the content. The space around the brand block can easily be adapted for meat variants and even be designed to introduce innovative variants in a future architecture.
For the launch of Pops - or Chicken Pops - a guerrilla action was proposed using the iconic yellow diamond shape as stickers introducing quote and actions that both enforce the bold brand personality and allow consumers to 'brand' their environment.