• “Campo Alegre” is a familiar businessthat manufactures and marketsorganic products based onsugar cane like: Brown sugar, panela,honey cane, milk and coconutscandies.For the development of its graphicidentity were had considertwo important concepts as a natureand tradition.
    The colors palette used were a differents range of green colors mixed with pastels colors to generate a perception of natural, homemade and high quality.The “Sofia” typeface was chosen because it suited the brand’s needs. It is a typeface calligraphic font, legible and elegant.Due to these products are based on sugar cane, all the packaging has to answer to the enterprise so we chose a green paper create from the sugar cane.