The Alzheimer Campaign '14
WINNER OF 'REKLAME FOR ALVOR', DENMARK
As a school team we won the major Danish competition “Reklame for Alvor”
(Serious Advertising) where we faced the established advertising industry.
The campaign was launched all over Denmark in February 2014.
The Danish Alzheimer's Association.
Show that there is a life filled with quality and meaning, even after you're diagnosed with
dementia. Try to decrease the stigma associated with the disorder and by that the isolation of
the diseased and his/her family.
We strive to make people understand that the most important part of someone's
existence – the relationship with the people that matter – persists.