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The Alzheimer Campaign Winter 2014 As a school team we won the major Danish competition “Reklame for Alvor” (Serious Advertising) where we faced… Read More
The Alzheimer Campaign Winter 2014 As a school team we won the major Danish competition “Reklame for Alvor” (Serious Advertising) where we faced the established advertising industry. The campaign was launched all over Denmark in February 2014. Costumer: The Danish Alzheimer's Association. Brief: Show that there is a life filled with quality and meaning, even after you're diagnosed with dementia. Try to decrease the stigma associated with the disorder and by that the isolation of the diseased and his/her family. Solution: We strive to make people understand that the most important part of someone's existence – the relationship with the people that matter – persists. Acknowledgements: Photographer, Emil Monty Freddie Entrance, Rasmus Ejlers, Allan Stenild, Simon Ladefoged og Peter Riis Teacher, Søren Parup Reklame for Alvor and the jury of the competition Envision Read Less
Published:
 
 
The Alzheimer Campaign '14
 
WINNER OF 'REKLAME FOR ALVOR', DENMARK
 
 
As a school team we won the major Danish competition “Reklame for Alvor” 
(Serious Advertising) where we faced the established advertising industry. 
The campaign was launched all over Denmark in February 2014.
 
 
CLIENT
The Danish Alzheimer's Association.
 
 
BRIEF
Show that there is a life filled with quality and meaning, even after you're diagnosed with
dementia. Try to decrease the stigma associated with the disorder and by that the isolation of 
the diseased and his/her family. 
 
 
SOLUTION
We strive to make people understand that the most important part of someone's 
existence – the relationship with the people that matter – persists.
 
 
 
 
 
 
Det vigtigste består
The most important part of us persists
 
 
 
 
"I want to kiss you, but I can't remember who you are"
"I feel safe with you, but I can't remember if you're mine"
"I love you, but I can't remember who you are" 
"I love talking with you, but I can't remember what our conversations used to be about"                            
"I want to give you a hug, but I can't remember your name"
"The most important part of us persists. Dementia complicates the everyday life, 
but the joy of experiences and the feeling of togetherness with family and friends
never cease to comfort."
Man: "Remember how we danced around?"
Woman: "That's me!"
Man: "Yes. And our son, Peter."
Woman: "I can feel that I love you, but I just don't know who you are."