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A simple and effective concept to communicate a radio station that plays BIG rock hits
Increasing the impact of famous rock songs by placing them in a new setting
Radio City plays only one kind of music - BIG rock hits. Their pay-off is "Rock you know". I came up with this super simple concept that won the client. It's all about creative use of media. Take a song and place it in a setting where the location will add an extra dimension to that specific title.
Also when it came to print the concept was very easy to execute on. This ad was put on the opposite page of the Tour de France section. I'll be happy to show many more examples on request.