Woozee Wear, apparel manufacturer & distributor, has been in operation since 1997. In 2009, they turned to the public, and branched off into another division. This division was to focus on the buying over and distributing of smaller, competitive brands. A bold operation like this however, required a name and a drawing card. This is where I came to the party. Seeing as though Woozee wanted to initiate a new campaign, that focuses on the brand recognition of other labels, what better name to use than: ‘Who’s he?’ Not only does the name sound a lot like the holding company, but by reading the title, you get the feeling that you are going to be finding out just who/what this new label is.
Becoming bigger and stronger than ever, this initiative gave new meaning to the phrase: “If you can’t beat them, join them”. There is no grander way of taking out the competition, an Woozee Wear showed the rest just how it should be done.