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Campaign for the GM&U College Discount Program, offering discounts on select GM models to current college and graduate students, as well as recen… Read More
Campaign for the GM&U College Discount Program, offering discounts on select GM models to current college and graduate students, as well as recent grads. Creative work was part of a larger campaign including social media, promotional items, TV, and radio. Read Less
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GM&U Discount Program
Campaign work for a college/graduate discount program from General Motors.
    The following campaign was made as part of a class at Michigan State University. We worked with the client to better understand the service that they provided, before going off and creating a campaign of our own. It was then presented to the clients at the end of the semester with a plans book including competitive and market analysis, research findings, as well as creative work (TV, print, outdoor, radio), social media and event initiatives, and a structured media plan for the following year.
Print ad - 1 of 4
Print ad - 2 of 4
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Print ad - 4 of 4
Sample newsletter for print or e-mail.
Outside of informational brochure.
Inside of informational brochure.
Billboards.