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Shining a spotlight on student work, this tongue-in-cheek awareness campaign was deployed online, using Google Maps, and postcards distributed to… Read More
Shining a spotlight on student work, this tongue-in-cheek awareness campaign was deployed online, using Google Maps, and postcards distributed to a savvy audience at industry tradeshows. Read Less
Published:
Campaign | "Destroy Vancouver!"
VFS has always had a very strong YouTube following, but presenting student work in new and compelling ways is always a challenge.
 
This began as a blog post. I gathered suitably apocalyptic student work and created a Google Map to highlight the reels and their real-life locations. This was then promoted through postcards distributed at major tradeshows.
 
Rationale? Everyone likes to see stuff blown up.
Everyone likes to see stuff blown up. so we gathered suitably apocalyptic student work and went to town.
Check out the full map .