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This is a personal, self-initiated project I designed as a campaign against bullying within schools in my region. I had seen so many beautiful y… Read More
This is a personal, self-initiated project I designed as a campaign against bullying within schools in my region. I had seen so many beautiful yet ineffective campaigns I wanted to try myself how it would be to actually get the people involved... So I thought: INSTEAD OF DESIGNING JUST TOP MARQUEE ADS, LET’S BRING THE CITIZENS IN THE CAMPAIGN! I proposed a three-strand-action plan: -The first step would be to send every citizen a copy of an intriguing brochure, full with stickers reading ‘THIS IS OVER’. -At the same time bare compelling adverts would be put into marquees, tempting the people to interact with them by means of the stickers. -Finally, a hands-on campaign within schools would try to explain the problem to children before it actually happens, both by referring to the happiness of friendship and to the repulse against what bullying is at last: human suffering. Medium: Adobe Creative Suite® Date: 2011 Read Less
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