The LC-A+ is more than any other camera being associated with Lomography. Thus any change in the design needs to be quite subtle. When we resized the packaging in order to fit the new book we also redesigned the inner life. We changed the bubble wrap to layers of cardboard. For the two rolls of 35mm film included in every package we exclusively designed some old-style film tins.
The LC-A+, including its packaging, is a product of the Lomographic Society International. It has been developed by the in-house design team. I did the die cuts and the graphics on the tin boxes.