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I was commissioned to create an ID and treatment for the Caltex convenience store chain Star Mart. The line was Think Fresh and the brief was for… Read More
I was commissioned to create an ID and treatment for the Caltex convenience store chain Star Mart. The line was Think Fresh and the brief was for the type to be legible but interesting and to embody the quality of the phrase. I created a separate water/liquid device to be used in certain executions also. Read Less
Published:
I was commissioned to create an ID and treatment for the Caltex convenience store chain Star Mart. The line was Think Fresh and the brief was for the type to be legible but interesting and to embody the quality of the phrase. I created a separate water/liquid device to be used in certain executions also.

Agency: Leo Burnett