For a marketing and branding course we were asked to choose a company for which to create a logo, packaging solution, and an advertising campaign. I love cupcakes (yum!) so the choice for a local cupcakery, Cake, was the perfect choice!
Cake is a boutique bakery that is known for delicious cupcakes with a whimsical elegance. My concept was to play up the bakery's specialization of cupcakes by calling attention to the versatile "a" in their name. The wrapper color changes depending on the flavor of the cupcake.