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I chose a local bakery, Cake, known for their delicious assortment of whimsically elegant cupcakes. The project required: logo development, packa… Read More
I chose a local bakery, Cake, known for their delicious assortment of whimsically elegant cupcakes. The project required: logo development, packaging solutions, and an advertising campaign. Read Less
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Cake
Logo, Packaging and Advertising Campaign
For a marketing and branding course we were asked to choose a company for which to create a logo, packaging solution, and an advertising campaign. I love cupcakes (yum!) so the choice for a local cupcakery, Cake, was the perfect choice!

Cake is a boutique bakery that is known for delicious cupcakes with a whimsical elegance.
My concept was to play up the bakery's specialization of cupcakes by calling attention to the versatile "a" in their name.  The wrapper color changes depending on the flavor of the cupcake.
I created a series of magnets (with contact information) that represent the different flavors available. The new packaging allows for the company to market themselves with a reusable product reminder.