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cake design - with good taste - branding project for a friend of mine. The main objecive was to create a nice, clean and "sweet" looking brand w… Read More
cake design - with good taste - branding project for a friend of mine. The main objecive was to create a nice, clean and "sweet" looking brand without scaring the potential clients creating a "we are expensive" feeling. Read Less
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Cake design - a brand with good taste 
 
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In the process of creating a brand identity for "Cake Design" I had to follow a communicational objective which was essential for the brand : sophistichated products and good prices. So, I created a "sweet", modern and "up to date" looking brand, a visual identity which realise an warm approach to the potential clients, avoiding a "we are expensive feelling". How did I transpose this brand message into design executions?

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The logo represents a top view of a cake with a minimal but nice decoration.
The “cake design” lettering it’s a custom made typo which was shaped from the font named Zebra.Warm colours and fine lines have been used to emphasize the „sweetness“ in it. Finally we got a modern yet “sweet” logo design!

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The slogan for "Cake design" express in words the visual identity of the brand: with good taste. A good taste for "cake design" it had been created to be, in the same time, delicious and estetic!

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Slogan
 
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A slogan was created to complet the branding process. Even though, it has two meanings both of them are communicate the nature of the business,which is beautiful designed cakes and good taste too! It’s particularity that it can be translated in romanian and hungarian with the same meanings.
 
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Thank you for watching :)

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