Cake Design / With good taste

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    Cake design - a brand with good taste 
     
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    In the process of creating a brand identity for "Cake Design" I had to follow a communicational objective which was essential for the brand : sophistichated products and good prices. So, I created a "sweet", modern and "up to date" looking brand, a visual identity which realise an warm approach to the potential clients, avoiding a "we are expensive feelling". How did I transpose this brand message into design executions?

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    The logo represents a top view of a cake with a minimal but nice decoration.
    The “cake design” lettering it’s a custom made typo which was shaped from the font named Zebra.Warm colours and fine lines have been used to emphasize the „sweetness“ in it. Finally we got a modern yet “sweet” logo design!

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    The slogan for "Cake design" express in words the visual identity of the brand: with good taste. A good taste for "cake design" it had been created to be, in the same time, delicious and estetic!

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  •    Slogan

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    Thank you for watching :)

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