Visit www.cafeblend.co.uk for more details.
The original branding was aimed towards a the traditional coffee shop, like Cafe Nero or Starbucks. This did not reflect the amazing story behind the creation of the company.
The owner of the company had personally traveled the globe finding coffee recipes from each country she visited.
I wanted the new branding to reflect that journey and provide the customer with the same sense of adventure and discovery that the owner had.
The work was completed on behalf of Compass Design.
Original plan was to offer a free drink once the customer had tried a drink from each continent, this promotes the attitude of adventure and discovering new things rather than falling into a routine of the same drink each time.
The final product was a store card with magnetic strip working on a points system (called miles to fit in with the idea of travel)