An integrated campaign across TV, digital, social and mobile to bring back some love for the Cadbury brand in New Zealand.
Cadbury wanted remind people how NZ milk makes Dairy Milk so smooth and creamy. Ok, maybe Frieda's not quite as smooth as Fred Astaire but for a cow, she gave it a damn fine shot and the campaign worked it's socks off.
Produced by Psyop LA, the TV spot was New Zealand's favorite TVC for six weeks straight. Frieda then showed off her rhythmic gymnastic skiils in a 15" spot to support the Commonwealth Games.
The first Glass and a Half Full Production to be created outside the UK
The campaign was extended to include sponsorship of the Commonwealth Games.
