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With this piece we had a very specific audience that we wanted to target. It all started off with the copy, 'money doesn't grow on trees' is a ve… Read More
With this piece we had a very specific audience that we wanted to target. It all started off with the copy, 'money doesn't grow on trees' is a very well known expression. I thought it would be interesting to play against this idea seeing as cost is a big reason why people don't invest in gardening and horticultural services. The truth being that a well maintained and beautiful garden not only adds to the look and feel of a space but it also adds property value. All the visuals sprung from this idea. Read Less
Published:
CYAN Horticulture Website Invitation  / 2010
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With this piece we had a very specific audience that we wanted to target. It all started off with the copy, 'money doesn't grow on trees' is a very well known expression. I thought it would be interesting to play against this idea seeing as cost is a big reason why people don't invest in gardening and horticultural services. The truth being that a well maintained and beautiful garden not only adds to the look and feel of a space but it also adds property value. All the visuals sprung from this idea.

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