I aspired to break the mould and reinvent the typical traditional CV the vast majority of students send out, opting instead for a more standardized CV. Appreciating the overstuffed job market at present, I planned to embark on a rather personal project in crafting a creative CV and portfolio that in substitution to simply attaching a copy of my CV, would instead be mailed out and personally addressed to design agencies, in order to set myself apart from the crowd.
Designing my own portfolio has proven to be one of the most challenging projects to develop, as a client to myself has verified that it can be complex to make choices that would usually come as second nature. I sought to maintain simplicity, ensuring that the format did not compromise or overshadow the main body of work, with any superfluous design elements included kept minimal.
The concept behind the delivery was to create a self-promotional package that was informal in the format of a simple newspaper to browse in a bid to not craft something too prim, overstated or exaggerative. The twelve page digital tabloid along with the personally branded business cards, produced to a high quality, were the set of elements I felt were needed to represent myself. The business cards are 600gsm Moo Luxe business cards printed on Mohawk Superfine paper for a luxury, yet tactile finish. Inside the newspaper is a folded traditionally formatted CV, printed on 160gsm white card, designed to register on a more serious note, the position I am applying for. The CV Mailer was printed on a tabloid newsprint, sized at 229 x 280mm, to give a full scale view of my selected projects.
*CV & Portfolio Mailer 2015 is in the pipeline!*