BRANDING FOR CTFOB 2012
Cape Town Festival of Beer went through a rebrand in 2012, its 3rd year running in Cape Town.
The brand wanted to step away from the cliche beer festival look-and-feel and upgrade to look more premium.
We did so by developing a logo that brings accross the heritage and class of CTFOB, and the logo / identity will look up to date for the years to come. Supporting elements where also developed such as stationary, glasses, tshirts, caps, protional outfits, banners and lots more. The photography style is most likely the biggest visual communication element developed for the CTFOB. The images are striking, and the aim was to make the viewer thirsty for beer and we want them to join us in a class environment tasting premium beer, eating awesome food with music in the background to support the pallet.
Over all the event was a great success once again!
CTFOB are looking into spreading its wings to Johannesburg and Durban in 2013, so that means more branging on its way.
Agency: Tonic International, Cape Town
This project is copyrighted by the agency and CTFOB 2012