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For a chocolate boutique in Ahmedabad, India, a radically and anti-cultural name was chosen to create an identity for itself. From the name to th… Read More
For a chocolate boutique in Ahmedabad, India, a radically and anti-cultural name was chosen to create an identity for itself. From the name to the logo look, I departed from the usual chocolate and cocoa cliches and went to a new territory that can be best described as sinful and sensual. Burgundys and neons give a heightened appeal to give a visual edge and memorability. Read Less
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For something as sinful as chocolate, a brand creation exercise zeroed onto the name C:SPOT and a boudour-like logo which you see. The identity was meant to be over-the-top sensual and attention grabbing for the discerning premium chocolate lover.