Cryoport/Branding
Brand Design & Identity
We partnered with Cryoport and worked with them to develop a new brand identity and refresh of their visual language. Because the challenge at hand was simplification with communication across two targets (industry and consumer), we looked for commonalities between the two that could be carried through the identity.
The new look and feel was implemented across all Cryoport marketing materials and brand communications including brochures, the web, fact sheets, print collateral and tradeshows. We also developed a brand standards manual to ensure consistency is maintained as they grow the brand.
Logo Design, Iconography & Brand Guideliens
Brochure Design & Brand Collateral
Website Design Direction
Advertising Video Style Frame Design
