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In Colombia as in the world there is an urgent need for blood supplies. Much of today's medical care depends on a steady supply of blood from hea… Read More
In Colombia as in the world there is an urgent need for blood supplies. Much of today's medical care depends on a steady supply of blood from healthy donors. Today, the percentage of blood donors is very low: for every 1000 inhabitants, only 16 donate. Donate is easy, but people are not aware of it. In order to raise awareness of the need for safe blood and the importance of regular voluntary blood donation the Red Cross to took this as a starting point to develop an idea that reached the people through the web. ¿WHAT DID WE DO? We modified the scroll of several web sites. By doing so, when the URL was opened, the page started intentionally at the bottom of it, forcing the user to use the scroll to reach the header. When reached, the scroll was filled up with blood and a messaged appeared, in which people was invited to donate blood. Read Less
Published:
CRUZ ROJA COLOMBIANA / COLOMBIAN RED CROSS
 
UN SCROLL QUE TE INVITA A DONAR SANGRE
 

Creative Director: Alexis Ospina, carlos Oviedo, Carlos Bernal
Web Designer:  David Patiño, Jorge García

 
 
Pauta - Rich Media