Pereg Gourmet Natural Foods, a leading spice producer, approached Squat New York to create innovative packaging for its new line of crackers. Using watercolor techniques, Squat New York succeeded in depicting the “Crunchies” in a festive and appetizing way. The packages conveyed flavor-bursting taste of the 4 delicious and original flavors. Recycled, raw-type paper adorned with illustrations gave the packaging a natural feel. Each savory “Crunchie” was photographed with a different topping, and paired with an original recipe.