CREACT
701
27
6
Add to Collection
About

About

This is a school project that I had to build a brand for a prefab emergency housing from scratch.
Published:
CREACT
School Project / 2012
Instructor : Eric Baker

For this project, I had to build a brand of prefab emergency housing
from scratch and create a corporate identity for it.
I named it CREACT, a combination of words 'create' and 'react,'
meaning that it reacts to people who need help by creating houses and hopes.
I was inspired by a flattened box. Prefab houses are mostly flattened
for transportation and set up when necessary. They are also
in a shape of cube, so that they are stackable to use a limited space wisely. 
I designed a brand and its corporate identity based on these factors.