CR7 / Cristiano Ronaldo

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  • This is a semester long project that we need to choose a person and develop an identity, posters and a book about him. I want to thank my family and friends for supporting me, and also my instructor Sean McGuire with his experience and knowledge, I wouldn't have done this project without him.
  • Cristiano Ronaldo is a Portugese football player, who is now a Real Madrid player and the captain of the Portugal national team. I have been a Real Madrid fan since 2003 and when Cristiano joined Real Madrid in 2009 I also started becoming a fan of him. What I like about him is his passion for football and no matter what obstacles in front of him he will overcome it, that's why I chose him as the person for this project.
  • MOODBOARD
  • In the beginning I gathered a lot of picture of him and related to him, also the color palette.
  • IDENTITY
  • Sketches
  • The logo took me a long time to make. Obviously using his well-known nickname "CR7" is the best way to represent him and make people recognize him, but to get the feel of him is the most difficult part.
  • Final Logo
  • The final logo comes with the idea of a soccer ball — a round shape and hexagons.
  • POSTER SERIES
  • The poster series express three attributes of him on the field — attitude, skill, passion.
  • BOOK
  • The book is the most difficult to make, as I'm a fan of Cristiano, I already know what kind of people he is and what he can do on the field, but to express it in a visual way is the difficult part. I'm glad my instructor really helped me to make it happen.
  • Book cover
  • Full book
  • This is the content page combined with a timeline, the two colors represent the ups and downs in his career, which yellow means up and blue means down.
  • This spread is my favourite. I like it because the picture can express the rivalry of him and Messi, and also fitting the concept of my book and the layout.
  • Last spread
  • Thanks for watching!