CPA Australia: New Program Launch Campaign

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  • The carrier more corporate high flyers choose

    To demonstrate how the enhanced CPA Program could open up a world of opportunities for a career in accountancy, we needed create an integrated solution that worked for a South East Asia target market. Three key segments of students, professionals and employers were targeted in these markets. Substantial awareness and enquiry was achieved with over 100,000 website hits alone  in the first four weeks of the campaign.

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