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Project undertaken collaboratively with Unilever Chile and Universidad Tecnica Federico Santa Maria. Focused on Hellmann's but scalable to all Un… Read More
Project undertaken collaboratively with Unilever Chile and Universidad Tecnica Federico Santa Maria. Focused on Hellmann's but scalable to all Unilever food line. Visual tour through the nacelle, where the user recognizes and identifies all varieties offered by the brand and makes a emotional purchase decision, you build a game around the gondola, creating a brand identity and the client loyalty. Objective: To evoke and awake the visual senses to generate attraction and desire to purchase. Read Less
Published:
COMUNICACIÓN SENSO INTERACTIVA
Proyecto realizado de manera colaborativa con Unilever Chile y la Universidad
Técnica Federico Santa María.
Enfocado a Hellmann’s pero escalable a toda la línea de alimentos Unilever.
Recorrido visual a través de la góndola, donde el usuario reconoce e
identica todas las variedades ofrecidas por la marca y realiza una decisión
de compra emocional, se genera un juego alrededor de la góndola,
generando una identidad con la marca y posteriormente fidelización del
cliente.
Objetivo: Evocar y despertar los sentidos visualmente para generar
atracción y deseo de compra.
 
 

Project undertaken collaboratively with Unilever Chile and Universidad
Tecnica Federico Santa Maria.
Focused on Hellmann's but scalable to all Unilever food line.
Visual tour through the nacelle, where the user recognizes and
identifies all varieties offered by the brand and makes a 
emotional purchase decision, you build a game around the gondola,
creating a brand identity and the client loyalty.
Objective: To evoke and awake the visual senses to generate
attraction and desire to purchase.