For over 30 years, Héritage Montréal has worked to promote and to protect the architectural, historic, natural and cultural heritage of Greater Montreal, its neighbourhoods and communities. This private non-proft organization is at the heart of an extensive network of partners, working through education and representation to celebrate, develop and preserve Montreal’s identity and uniqueness.
In 2010, working with multiple partners, Heritage Montreal revamped the Garanteed Pure Milk giant bottle, one of Montreal's most beloved landmark.
As part of the team lead by Creative Director Hélène Godin, I was in charge of launching and promoting the project on Facebook by creating a community of people concerned with the preservation and longevity of this historic landmark.
This was a pro-bono Sid Lee project.