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About

Background CODS is a center for Obesity and Diabetes support in Mumbai. I was asked to develop its branding in May’09 to cater and communicate t… Read More
Background CODS is a center for Obesity and Diabetes support in Mumbai. I was asked to develop its branding in May’09 to cater and communicate to a growing populous requiring these services, and to establish a unique identity amongst the highly competitive medical field. The Logo The magical transformation, emergence and evolution of a butterfly from a caterpillar, forms the visual basis of the new CODS identity. The butterfly works as a strong symbol conveying the freedom and confidence felt by a patient post treatment and advice at the center. The color palette is muted yet stimulating. Brown conveys the scientific and grounded advice offered here while green adds a sense of hope, freshness and vibrancy. Read Less
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CODS
Conveying Freedom. Instilling Confidence. 
Building Hope. Delivering Value.