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Wayfinding concept for Massey University's new College of Creative Arts building.
Published:
NEXUS 
COCA WAYFINDING AND SPATIAL TYPOGRAPHY
Wayfinding design concept for Massey University's new COCA building situated within Wellington.
This has been accomplished through the integration of past Massey graduates into the wayfinding system and the intermixing of traditional and contemporary building materials and typeface decisions. The type was reversed out by applying black paint to the negative space in order to make the wood grain the main feature of the wayfinding system.