CNBC Prime
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About

CNBC recognized an opportunity to expand their brand into primetime with entertainment programming anchored around the network's core theme: mone… Read More
CNBC recognized an opportunity to expand their brand into primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day. We engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, colorful, data-driven daypart. In addition to the graphic toolkit, we shot live-action in the California desert and the Hollywood Hills to build a library of luxury and lifestyle footage. To round out the toolkit, we also curated a library of premium sourced photography. Client: CNBC Studio: Gretel Executive Creative Director: Greg Hahn Creative Director: Ryan Moore Producer: Ryan McLaughlin Design: Ryan Moore, Carl Burton, Dylan Mulvaney Animation: Carl Burton, Irene Park, AJ Kolb, Adam Grabowski Typefaces: Decima Mono, Tungsten, Interstate Read Less
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