MTV were approached by DKLW to take GM's OPEL CORSA puppets 'The CMONs' and make them famous. They suggested by creating a music video which we thought a bit pedestrian - no one really knew who these puppets were. Instead we gave them the full rock'n'roll treatment by way of salacious backstories and a newly invented MTV mocumentary strand called Under The Radar (They were small after all) as well as a suite of assets - everything from a fully functional Under The Radar webpage, press press packs and multiple music videos. DKLW and the client were brave about the minimal use of product and the edgy tone, making this a truly native piece of content. We even commissioned a full rock album, ten tracks, with the only lyric being... C'MON!
TV & VIRAL