Add to Collection
About

About

Editing and rewriting content on CMC Markets' Ireland website as it was very similar to the content on the UK site; this was having a negative im… Read More
Editing and rewriting content on CMC Markets' Ireland website as it was very similar to the content on the UK site; this was having a negative impact on both sites' natural search rankings. Consitency of style and tone of voice were also ensured. Read Less
Published:
Client | CMCMarkets
Job | Irelandwebsite rewrite | 2010

CMC Markets is an award-winning retail spread betting and CFD trading company, with offices in 17 countries around the world. Working within the marketing department, my responsibilities included writing and editing website content and copy for this global financial services company.

For the following project I was required to edit and rewrite the content on the company’s Ireland website as it was almost identical to the content on the UK site, and this was having a negative impact on both sites’ natural search rankings.

While working on this project, I also aimed to improve the stylistic and grammatical quality of the content, while ensuring it was on brand and in line with the company tone of voice.