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An interactive digital masthead on YouTube for Clear shampoo.
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Interactive digital masthead on YouTube
Conceptualized and executed an interactive digital masthead on YouTube for Clear Anti-dandruff shampoo. The idea is to engage audience with the brand and induce the message of fighting dandruff in a playful yet memorable way. It also announces the 'Clear Scalp Camera Test' that one can take to find out how healthy their scalp is. 
Watch the digital masthead in action! 
The idea was a game of shooting the flaky gangsters in a given time!
And, if you lose...
And, if you win...