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CITROEN DS3 BY ORLA KIELY | IT'S ALL IN THE DETAIL. Problem: How do you launch the Citroen DS3 by Orla Kiely to fashionistas who have little int… Read More
CITROEN DS3 BY ORLA KIELY | IT'S ALL IN THE DETAIL. Problem: How do you launch the Citroen DS3 by Orla Kiely to fashionistas who have little interest in traditional car porn or specs? Solution: A print, film and online advertising campaign that showed only the cute, accessorisable details of the car. Results: Citroen achieved their sales targets for the model within 3 months. Read Less
Published:
In fashion magazines. 
Campaign overview
Multiple rich media formats showed different details of the model
.