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IT'S ALL IN THE DETAIL. How do you launch the Citroen DS3 by Orla Kiely to fashionistas who have little interest in traditional car porn or specs… Read More
IT'S ALL IN THE DETAIL. How do you launch the Citroen DS3 by Orla Kiely to fashionistas who have little interest in traditional car porn or specs? A print, film and online advertising campaign that showed only the cute, accessorisable details of the car. Results: Citroen achieved their sales targets for the model within 3 months. Read Less
Published:
In fashion magazines. 
Campaign overview
Multiple rich media formats showed different details of the model
.