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citroën C1 Tv campaign
Published:
Worldwide launch campaign for CITROËN C1.
Worldwide launch campaign for CITROËN C6.
Worldwide launch campaign for Citroën DS3.
 
Citroën DS3 is a premium car on a market segment where competitors have all ready imposed the nostalgia code (Fiat 500, Mini, New Beetle…). To fight this nostalgia and justify the DS initial (DS was a revolutionary Citroën car during the 50’s designed by Flaminio Bertoni) we created a manifesto: Anti Retro, no nostalgia.