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Description: Rebranding Client: Cisl. Confederazione Italiana Sindacati Lavoratori Agency: Inarea. Identity and Design Network Creative Director:… Read More
Description: Rebranding Client: Cisl. Confederazione Italiana Sindacati Lavoratori Agency: Inarea. Identity and Design Network Creative Director: Chris Scherer Art Director: María Rhodes Castro Read Less
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Cisl
Confederazione Italiana Sindacati Lavoratori
Rebranding CISL, one of the largest union for workers in Italy, in commemoration of the 60th anniversary. 
The main goal consisted in create a symbol that could be easily reproducible and could express in a strong way relation and unity between all italian workers. So we keep their historical identity colors and explore the idea of a "pin logo" transforming a very complex identity system in a very simple and efficient new brand architecture of high impact.