CHINA - Journey to the East

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  • CHINA - Journey to the East
    Creating the lead illustrations for the touring British Museum exhibition.
  • I was recently invited to work alongside Sheffield based creative agency The Cafeteria to create the lead illustrations for the exhibition titled "CHINA - Journey to the east."

    This touring exhibition by the British Museum is one of a number of exhibitions promoting the understanding between various cultures. It is also part of the Partnership UK programme supported by BP and the China Now legacy project.

    The primary illustration of the Dragon sits on all the promotional and marketing material from the posters to the banners and is the main indent for the exhibition.
    The gallery space is divided into five separate areas each delving into the rich past of China's heritage and thousands of years of innovation.

    Separate icons were illustrated to distinguish these areas which will be hung as banners indicating the key attributes of China's history which is being explored. These areas include "Language and Writing," "Food and Drink," "Play and Performance," "Festivals and Beliefs" and finally "Technology and Innovation."

    The Exhibition is currently at the Weston Park Museum in Sheffield and will run from Dec 17th 2011 - April 9th 2012. For more information and details of the accompanying events programme please visit

  • Lead Ident - Dragons Head
  • Lead Icons
  • Gallery Space implementation