visual identity system for brand of vinyl toys
Part 2. Search
In the work we settled on the theme of totems as use figures as mascots is rooted in the deep past, and it is the best suited for our project with vinyl toys. As an analogy and inspiration were taken ethnic motifs, ancient ornaments combined with arcane symbols, complex graphics and diverse color palettes.In this case would be more accurate to say this is not a font but rather a graphic signs or lettering.
We have tried different versions of the design and materials for the box. Final version: the outer part ofthe wood and the inside of the box (filled with ornaments - integrators). Wood refers to the ancient totem statues made of wood, looks stylish and adds structural strength.
Based on the main logo were created logos for all the toys & short version ofeach- color-coded grapheme.
Each toy has its own name, a unique color scheme, graphics, but they are all still in common style. Ornament on toys made manually with tempera paint for this limited edition.