Otelo, vodafone's low cost provider, communicates its brand value in an attention-getting, inventive and simple manner. The comic-like illustration of a small bird singing "CHEAP CHEAP" serves as a key-visual and conveys the central message of the prepaid provider to a young target group: a good price-performance ratio without contract commitment.
2010 Red Dot Communication - Corporate Design Award
2010 iF Communication Design Award
2010 DDC Gute Gestaltung 11 - Bronze
2010 Corporate Design Preis - Shortlist