'CHANGA' meaning 'Brilliant' in Punjabi, is a food solutions campaign for a well reputed company created as a part of the pitch for Ogilvy and Mather, Karachi. A team of 8 people worked on it and we successfully managed to win this pitch.
The packaging design is based on the idea of Home grown, fresh, straight from the farms approach. The look and feel of the design was kept hand drawn reflecting the lively and colorful farms of Punjab and Sindh in Pakistan. All illustrations were done by hand and then taken on the computer for further development.