CHANGA- FOOD PACKAGING

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  • CHANGA- 100% FRESH
    FOOD PACKAGING

    'CHANGA' meaning 'Brilliant' in Punjabi, is a food solutions campaign for a well reputed company created as a part of the pitch for Ogilvy and Mather, Karachi. A team of 8 people worked on it and we successfully managed to win this pitch.
     
    My job was the package design which was well appreciated at the pitch presentation. 
    The packaging design is based on the idea of Home grown, fresh, straight from the farms approach.  The look and feel of the design was kept hand drawn reflecting the lively and colorful farms of Punjab and Sindh in Pakistan. All illustrations were done by hand and then taken on the computer for further development.
     
     
  • BRAND ESSENCE
  • FOOD PACKAGING DESIGNS AND DETAILS
  • Beef Fillets Tray 
  • Beef Fillet Illustration
  • Chicken Strips Tray
  • Chicken Strips Illustration
  • French Fries Pack
  • Potato Fries Illustration
  • Basmati Rice Pack
  • Basmati Rice Illustration
  • Sandwich Box
  • Sandwich Wheat Illustration
  • PROMOTION
  • Tribune Newspaper used as refrence only
  • All rights reserved at Ogilvy and Mather, Pakistan
     
    Creative Team:
    Atiya Zaidi, Mahreen Pasha, Zahra Khan, Waleed Ansari, Nazya Amin, Aamir Riffat, Akber Ahmad and Wajeeha Abbasi