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About

A Packaging Design project at Ogilvy and Mather
Published:
CHANGA- 100% FRESH
FOOD PACKAGING

'CHANGA' meaning 'Brilliant' in Punjabi, is a food solutions campaign for a well reputed company created as a part of the pitch for Ogilvy and Mather, Karachi. A team of 8 people worked on it and we successfully managed to win this pitch.
 
My job was the package design which was well appreciated at the pitch presentation. 
The packaging design is based on the idea of Home grown, fresh, straight from the farms approach.  The look and feel of the design was kept hand drawn reflecting the lively and colorful farms of Punjab and Sindh in Pakistan. All illustrations were done by hand and then taken on the computer for further development.
 
 
BRAND ESSENCE
FOOD PACKAGING DESIGNS AND DETAILS
Beef Fillets Tray 
Beef Fillet Illustration
Chicken Strips Tray
Chicken Strips Illustration
French Fries Pack
Potato Fries Illustration
Basmati Rice Pack
Basmati Rice Illustration
Sandwich Box
Sandwich Wheat Illustration
PROMOTION
Tribune Newspaper used as refrence only
All rights reserved at Ogilvy and Mather, Pakistan
 
Creative Team:
Atiya Zaidi, Mahreen Pasha, Zahra Khan, Waleed Ansari, Nazya Amin, Aamir Riffat, Akber Ahmad and Wajeeha Abbasi