Add to Collection
Tools Used

Tools

About

About

Academic project developed from research on the history of tea. Through three legends exist to explain the origin of tea, have been selected thre… Read More
Academic project developed from research on the history of tea. Through three legends exist to explain the origin of tea, have been selected three varieties of tea: Tea in India Tea Tea from Japan and China, with a range called "The Origin of Tea". Read Less
Published:
Chá do Oriente | A Origem do Chá
Package Design
Projecto académico desenvolvido a partir da pesquisa sobre a história do chá.
Através de três lendas existentes que explicam a origem do chá, foram seleccionadas três variedades de chá: Chá da Índia, Chá do Japão e Chá da China, sendo a gama denominada Chá do Oriente | A Origem do Chá.
O conceito é baseado em elementos culturais característicos de cada país. Em toda a grelha da composição foi mantido o equilíbrio de informação e grafismo em todas as faces da embalagem, procurando uma estrutura uniforme.


Academic project developed from research on the history of tea.
Through three legends exist to explain the origin of tea, have been selected three varieties of tea: Indian Tea, Japanese Tea and Chinese Tea, with a range called "Tea Orient | The Origin of Tea."
The concept is based on cultural elements characteristic of each country. Across the grid of the composition was kept the balance of information and graphics on all sides of the pack, looking for a uniform structure.
A marca . The Brand
A Lenda . The Legend

www.lipton.pt
Chá do Oriente . A Origem do Chá

Tea Orient . The Origin of Tea
Chá do Japão . Japanese Tea
Chá da Índia . Indian Tea
Chá da China . Chinese Tea
Cultura Japonesa . Japonese Culture
Detalhe da ilustração – Chá do Japão . Ilustration detail – Japanese Tea
Cutura Indiana . Indian Culture
Detalhe da ilustração – Chá da Índia . Ilustration detail – Indian Tea
Cultura Chinesa . Chinese Culture
Detalhe da ilustração – Chá da China . Ilustration Detail – Indian Tea