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About

Consulting done for NOTMUSA, one of the biggest editorials in México City
Published:
CENTRO
A small newspaper for a big city
A short-lived tabloid newspaper for Mexico City, very focused on presenting easily digestible info-entertainment to fast-paced metropolitan commuters and city dwellers. It covered all sorts of news with a different approach than the rest of the daily offer in an overcrowded market, originally targeted for young readers interests, through a bolder use of color, along with great photography, graphics and many navigation elements which helped make it pop out on the newsstand
The nameplate was originally conceived as a circle, an allegory to the one used as the mark for “downtown” in the city's street signs
Content promos were surrounding the nameplate, with a keen eye towards street sign imagery
On the first proposed layouts, the stories were ordered into a modular system, giving plenty of room for photo driven narratives, avoiding getting in the way of good storytelling.
Establishing a clear dialogue with the reader was paramount to the telling of the stories, many navigational elements helped guide the eye throughout the pages.
Clear navigation, restrained typographic elements and contrast
A different narrative: interviews with the top-most question and its answer as a headline
Connecting with the reader's eye, less typographic “noise” and controlled palettes unique to each section
Another proposed layout for sports
Letting the image lead the page elements, one less thing to worry about when laying out the pages
Eight lines of text —max— on each one-paragraph briefs' column package
After many revisions, the nameplate had to include the paper's name alongside its icon

The actual printed pages of the first edition: many things changed with each revision to the design, as the project progressed and until the final stages…
Illustrations; Alex Klamroth
More examples of the first edition… the use of the huge quote marks as key elements on columnists pieces luckily survived the cuts :)
A great staff that understood the design and its intention helped a lot to keep things fresh all along
More examples from later editions…
Opinion columns kept the quote marks as a defining element of the design narrative… thanks!