A small newspaper for a big city
  • A short-lived tabloid newspaper for Mexico City, very focused on presenting easily digestible info-entertainment to fast-paced metropolitan commuters and city dwellers. It covered all sorts of news with a different approach than the rest of the daily offer in an overcrowded market, originally targeted for young readers interests, through a bolder use of color, along with great photography, graphics and many navigation elements which helped make it pop out on the newsstand
  • The nameplate was originally conceived as a circle, an allegory to the one used as the mark for “downtown” in the city's street signs
  • Content promos were surrounding the nameplate, with a keen eye towards street sign imagery
  • On the first proposed layouts, the stories were ordered into a modular system, giving plenty of room for photo driven narratives, avoiding getting in the way of good storytelling.
  • Establishing a clear dialogue with the reader was paramount to the telling of the stories, many navigational elements helped guide the eye throughout the pages.
  • Clear navigation, restrained typographic elements and contrast
  • A different narrative: interviews with the top-most question and its answer as a headline
  • Connecting with the reader's eye, less typographic “noise” and controlled palettes unique to each section
  • Another proposed layout for sports
  • Letting the image lead the page elements, one less thing to worry about when laying out the pages
  • Eight lines of text —max— on each one-paragraph briefs' column package
  • After many revisions, the nameplate had to include the paper's name alongside its icon

  • The actual printed pages of the first edition: many things changed with each revision to the design, as the project progressed and until the final stages…
    Illustrations; Alex Klamroth
  • More examples of the first edition… the use of the huge quote marks as key elements on columnists pieces luckily survived the cuts :)
  • A great staff that understood the design and its intention helped a lot to keep things fresh all along
  • More examples from later editions…
  • Opinion columns kept the quote marks as a defining element of the design narrative… thanks!