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Comprehensive Branding Program Upon the development of their new campus, the Temple undertook a complete brand development program, including new… Read More
Comprehensive Branding Program Upon the development of their new campus, the Temple undertook a complete brand development program, including new identity and communication components for each of the Temple’s three areas of activity: religion, community, and education. Our work involved working with a large, diverse client through a very democratic decision-making process. Read Less
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Upon the occasion of the development of their new facility, we were honored to be invited to work with the Temple in the clarification of their visual identity, and the creation of a comprehensive and uniform communication program. The new program is now communicated and expressed through all print, web and environmental media.
Schematic Design
While the Temple had historically used a stylized flame as a primary identity element, this identity study gave us the opportunity to explore how other important aspects of the Temple could be used in their identity. The study was broad,  as we strove to consider many of the Temple’s qualities and characteristics.
Various Trademark Studies
Original Trademark
Identity Concept: Community
Identity Concept: Community through dot structure letterforms
Identity Concept: Flexible Type
Identity Concept: Seal
Identity Concept: Nomenclature
Identity Concept: Script
Identity Concept: Weaving
Schematic Design: Flame Design
The other principal area of investigation was the reexamination of the flame form. We explored many ideas of flames, including single and multiple flame designs. We began at this point to look at relationships between the flame and the Temple’s name.
Flame Studies
Flame Studies with Sabon Type
Alternate Typeface
Final Design
After many studies, the working group came to this final design, in which the word ‘Judea’ is given prominence, and the flame form is positioned to suggest that it grows from the curved base of the ‘J’ of Judea. This phase also included the development of the other identity elements, including a color palette, type families, layout guidelines and other miscellaneous graphic elements.
Black on White
Color Palette
Color Application
Typestyles
Additional uses of Flame Trademark
Construction Drawings
Two Color on White
Print Applications
This phase focused principally on establishing  a communication system that articulated the three 
principal components of the Temple: Community, Religion and Education. In addition to color coding, the individual print assignments were created with formats specific to each portion of the Temple’s activities.
Education Program Marketing Brochures
Temple Opening Invitation
Environmental Applications
Our initial assignment in the environmental area was a series of large scale street banners to announce the opening of the new campus and facility.
Banners  - Type Only Concepts
Additional Concepts
Additional Concepts
Final Banners